FeedMagazine

The feed manufacturer BEWITAL agri relies on Agrando to strengthen its digital distribution. With the redesign of its web presence, a smart web integration goes live: By clicking on the "Agrando Widget", farmers can go from the manufacturer's website to Agrando's online product catalogue, where they can request BEWITAL agri products directly from regional dealers. This digital trade initiation creates a seamless process chain from the manufacturer via regional dealers to the farmer.

BEWITAL agri integrates the innovative Agrando widget on the new website. From now on, farmers will find an eye-catching Agrando button on the individual product websites. One click takes them to the trading platform where they can request the products online from regional dealers. This cooperation is a milestone for both Agrando and BEWITAL agri: with the widget as an interface, all the players involved in the procurement process are meaningfully connected with each other.

"Agrando offers a comprehensive platform for agricultural inputs and leads the industry into the digital age through smart processes. As a manufacturer that always has the best solutions for its customers in mind, it is therefore only logical to also explore new sales channels together with the AgTech pioneer," says Thomas Rathmer, Sales Manager at BEWITAL agri.

To coincide with the launch of its own new website, the family-owned company from the Münsterland region is also listing its special feeds on the digital agricultural trading platform Agrando. "We are delighted to have such an innovative partner", explains Philipp Lachner, the responsible Sales Manager at Agrando. "BEWITAL agri recognised early on the opportunities offered by digital agricultural trading and that every player along the process chain can only benefit. We are happy to help them to prepare for the future".

In agricultural technology, digitalisation has long since arrived as "smart farming". Now the digital transformation in agricultural trade is following: The Munich-based AgTech company Agrando has set itself the task of mapping all processes in agricultural trade digitally and improving them for all players involved. Agrando has been operating as a neutral online trading platform for agricultural inputs since 2017. Farmers can use the platform to request products from individual or multiple dealers simultaneously, independent of time and location, compare offers and document orders centrally. The purchase process is carried out in the classic way. Agrando supports dealers in sales optimization by analyzing the key trade figures, checking them for market potential and making independent recommendations on further sales strategy. Agrando gives manufacturers of agricultural inputs new market access.

At the same time as integrating Agrando, BEWITAL agri has implemented a new website. The modern, clearly structured presence now guides users through the BEWITAL agri world in a particularly convenient way. For example, the product portfolio of the special feed manufacturer is now structured and clearly focused on different feeding concepts (animal health, growth, energy/performance and environment). However, since the most diverse demands on animal nutrition are becoming ever greater, BEWITAL agri is placing a further focus: "In addition to our proven lines, we also offer our partners customer-specific solutions for innovative feeding concepts and implement these in our BEWITAL research and development department. On the new website we now provide a complete overview of what is special about our manufacturing technologies and processes, bringing customers even closer to our company," explains Sina Nordhausen, responsible for marketing at BEWITAL agri.

 

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