Consumers primarily want to have a clear conscience when shopping for food and rely more on labels  than on specialist information. That means a clear competitive advantage for the marketing.
Good conscience marketing benefits retailers and reassures consumers without providing livestock owners with sufficient income to support animal welfare. In addition, they are unsettled in investment measures. The panel discussion "Confused consumers - how much good conscience can you buy?" will shed light on this issue from the point of view of consumer protection, feed production, agriculture and certifiers. The panel discussion of FeedMagazine / Kraftfutter will take place at the DVT Futterfreunde-Treff, which will be held in Germany together with the German Raiffeisenverband and OVID Verband der Ölsaatenverarbeitende Industrie, during the EuroTier in Hannover on November 14, 12: 15-13: 00 in the conference area hall 19, ground floor, hall Casablanca.
Additional Information
Registration is requested at https://tinyurl.com/Futterfreunde-Eurotier2018.

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