DLG is expanding its worldwide trade fair portfolio under the EuroTier brand

With three new events, the DLG (German Agricultural Society) is expanding its international trade fair portfolio in the livestock farming segment. Under the umbrella of the world's leading EuroTier exhibition, the exhibition and event specialist for livestock professionals will be offering trade fairs in the Gulf region (Abu Dhabi), in South America (Brazil) and in China next year. In addition to a comprehensive exhibition offering of state-of-the-art innovations for the livestock industry in the various regions, a specialized trade and conference program and a hosted buyer program are planned for the markets. Event dates for "EuroTier South America" ​​will be 23 to 25 July 2019. Followed by "EuroTier Middle East" (9 to 11 September 2019) and "EuroTier China" (19 to 21 September 2019).
"The livestock farming market is on the move worldwide. New technological developments as well as economic and social trends make specific demands on agricultural regions worldwide. The decision to offer further international trade fairs under the roof of the EuroTier therefore comes at the right time ", emphasizes René Döbelt, Chairman of the DLG (German Agricultural Society) exhibitions department, highlighting the central importance of the EuroTier. "EuroTier is the world's leading trade fair for animal husbandry professionals. As a leading business and innovation platform, it provides a comprehensive overview of the global issues and trends of modern animal husbandry. We use this quality promise to create new exhibition and expert networks that focus on the challenges and strategies in the various agricultural regions of the world. Exhibitors and visitors will thus benefit from the international expertise of the leading trade fair in order to develop strategies adapted to the location, to use new trading platforms and to make regional livestock farming successful in globalized markets. "
Under the slogan "One Brand - All Segments", the three trade fairs will offer the complete range for animal care professionals: from technology, services and genetics to equipment and other upstream and downstream areas. "Both animal species-specific and cross-segment livestock professionals get a comprehensive insight into the various production and marketing areas," says Jens Kremer, DLG Division Manager Business Development and Sales, the innovative concept at the three locations. For the trade fairs "EuroTier Middle East", "EuroTier South America" ​​and "EuroTier China", cooperation partners could be won who are optimally networked in the respective agricultural regions and offer a perfect complement to the exhibition and technical offer of EuroTier.