FeedMagazine

EW Nutrition has concluded an agreement to acquire 51% of the shares in ICON, a company specialized in feed solutions for the Turkish livestock market. The transaction was signed on March 29. The company will be renamed EW ICON.

ICON is a trustful partner for the Turkish feed industry having grown quickly due to its service oriented business model. ICON will keep focusing on further developing its current product line and established long term supplier relationships. EW Nutrition's commitment to the Turkish market combined with ICON's strength will reinforce customer service.

Ziya Pazarbasilar, Managing Director of ICON: “The strategic alliance between EW Nutrition and ICON comprises huge opportunities for the next level of growth. Sustainable success has been always one of our guidelines in this agile market. We are quite happy and optimistic that EW Nutrition's strong commitment into R&D and technical service will benefit our clients.”

Michael Gerrits, Managing Director EW Nutrition , adds: “Turkey is one of our strategic markets. The partnership with ICON will accelerate our business, especially our activities assisting our clients in reducing the use of antibiotics. The ICON team is well established in the market and has shown its customer oriented results the last years. Its solid supplier portfolio constitutes a strong basis for continued growth.”

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