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Food marketing practices are to become more sustainable. Signatories to the EU Code of Conduct, such as Fefac, voluntarily commit to significantly improving their sustainability performance.
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Food marketing practices are to become more sustainable. Signatories to the EU Code of Conduct, such as Fefac, voluntarily commit to significantly improving their sustainability performance.

Food business and marketing practices are to become more responsible along the value chain. This is what the EU Code of Conduct aims to achieve. A goal that Fefac also supports with a view to more sustainable feed production.

The EU Code of Conduct, which was published on July 5, 2021, also sets out the measures to which actors "between the farm and the plate", such as food processors, food service providers and retailers, can voluntarily commit in order to tangibly improve and communicate their sustainability performance. By signing this EU Code of Conduct, Fefac aims to reaffirm its vision that animal nutrition is part of the solution for a successful transition to more sustainable livestock and aquaculture chains. This is also in line with the ambitions of the Farm to Fork strategy and the UN Sustainable Development Goals (SDGs), a statement from the association added.

The ambitions and goals of the EU Code of Practice are broadly in line with Fefac's own views on sustainable feed production, set out in the Fefac Feed Sustainability Charter 2030, published in September 2020, it said. The European feed industry is well positioned to contribute to the EU Code of Conduct's goals on improving the circular economy and resource efficiency (Goal 6) and on responsible sourcing, particularly in relation to deforestation (Goal 7), he said.

Fefac President Asbjørn Børsting said, "The European Commission's call for voluntary industry action and commitments to promote sustainable food production shows that Fefac made the right decision to develop a Feed Sustainability 2030 Charter, well ahead of this EU Code of Conduct for Responsible Food Business and Marketing Practices. The importance of deforestation-free supply chains is reiterated and I commend our value chain partners for referring to the Fefac Soy Sourcing Guidelines 2021 to achieve this goal for responsible soy sourcing."
 
Fefac says it actively contributed to the development of the EU Code of Conduct. EU feed and livestock chain partners are leading the world in the sustainable development of food production systems, it said. However, a reference to this is missing from the EU Code, the association regrets. The association will continue to closely follow the future design of the EU Code of Conduct and is particularly curious to see how the monitoring aspects of the EU Code of Conduct for signatories will be elaborated.
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