FeedMagazine

Herbonis AG, pioneer in developing natural products supporting the vitamin D functions acquires its long time worldwide distributor Robert Aebi Feed Additive Technologies Sarl (FAT). Herbonis wants to advance the market presence of its unique natural, plant-based Panbonis, which contains the metabolic active form of vitamin D. The deal includes 100% of equity investment from Herbonis. Terms were not disclosed.

This investment combines FAT’s great expertise in applied nutrition and global presence with Herbonis’ extensive scientific knowledge regarding the influence of vitamin D metabolism on animal welfare and performance. This acquisition allows both companies to expand their scientific and market capabilities to meet customers’ needs around the world. Indeed, they pursue the joint mission of growing the sales of Panbonis and its product range.

FAT’s successful distribution and partnership network will be strengthened and further developed to make Panbonis available around the globe.

“The acquisition of FAT represents an opportunity to accelerate growth, an investment in both companies’ future and the expansion of our product portfolio. Together we can develop new products and applications for different animal species as our customers are looking for natural, efficient and sustainable solutions” says Rätus Böhlen, chief executive officer of Herbonis. “Panbonis is one of the most promising products on the market to optimize livestock conditions. As the product is completely natural it can be used in conventional but also in organic farming.”

Robert Aebi, former owner of FAT: "This acquisition allows the company to pursue and accelerate its development strategy. Bringing closer FAT’s strong market network and Herbonis solid research background, it benefits from further production and development capabilities. FAT, its distributors and especially myself, are very pleased with the company’s achievements, and are looking forward to the next chapter of its development with even more cutting-edge, practical and effective solutions for all our customers worldwide."

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