FeedMagazine

More than 40 distributors from Kaesler's worldwide distribution network participated in the technical program, which this year addresses Quality & Trust, Kaesler's quality management along its global supply chain. Kaesler Nutrition relies on partnership with its suppliers and independent risk assessment by local experts with its QM system. In his keynote, Dr. Bruno Kaesler, Managing Director at Kaesler Nutrition, explains how important the personal exchange between suppliers, producers and distributors is for the Kaesler Q & T concept. "Everyone involved in the value chain is responsible for consumer protection and that's a good thing. Short paths and partnership at eye level help ensure the quality of our feed additives globally. "

The agenda also included the latest product innovations. The product managers spoke about sales-relevant application knowledge and current best practice examples in the core areas of the product portfolio. As the distributors know the local markets very well, the exchange with the network is an important feedback channel for the product developers at Kaesler. "With our annual Distributor Meeting, we have created an event format that intensifies the transfer of knowledge in the global network and brings us even closer to our customers," explains Heiko Busse, Managing Director at Kaesler.

After two days of lectures and inspiring discussions, Supply Chain Director Jörg Evert led the partners through the Cuxhaven production site, followed by a tour of the Kaesler Research & Development facility with Head of R & D. Heiko Dietz in Bremerhaven. This year's Distributor Meeting reiterated that Kaesler has a dynamic network of international distributors, and much of its success comes from this close collaboration.

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