The Animal Welfare Initiative “Initiative Tierwohl” is issuing a product label for the first time.
It was introduced to the public at the International Green Week in Berlin in mid-January. Food retailers can use this label to mark unprocessed poultrymeat from chicken and turkeys. As of April 2018, consumers will be able to see the label in shops of the retailers taking part in the programme and this will show them that the meat comes from the some 1900 poultry farms participating in Initiative Tierwohl.
We would like to support the opportunity to make a point of buying products that come from farms implementing measures for greater animal welfare in keeping.” To start with, Initiative Tierwohl will only be labelling unprocessed poultrymeat from chicken and turkeys. Processed meats, which for example have been marinated or processed to produce sausage, cannot be labelled yet.