Meat purchase

Consumers do not want to dig deeper into their pockets

Consumers are increasingly turning to alternative meat products such as ground beef and to the less expensive meats.
Foto: Fotolia
Consumers are increasingly turning to alternative meat products such as ground beef and to the less expensive meats.

Due to the rising cost of living, 31% of German citizens can no longer afford their usual meat consumption. Yet the majority still see meat as an indispensable component of their diet. The trend is toward less expensive types of meat such as pork and poultry.

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