Data Privacy Policy


We take the matter of protecting the personal data of our users very seriously and strictly adhere to the relevant provisions of national and European data protection legislation. Furthermore, all collected data is protected to the very best of our ability by the technological and organizational measures put in place in our IT security and privacy policies.

This statement provides you with an overview of the measures designed to assure such protection, together with an outline of the type of data collected and the purposes for which this is used.

I. Name and contact details of data controller and contact details of data protection officer 

Name and contact details of data controller: Deutscher Fachverlag GmbH, Mainzer Landstrasse 251, 60326 Frankfurt am Main

If you have questions that are not answered in this data protection policy or if you wish to have more detailed information on a particular issue, please do not hesitate to contact us at any time at leserservice@agrarzeitung.de or (+4906975951865) or by regular mail at Deutscher Fachverlag GmbH, Agrar-Medien, Mainzer Landstrasse 251, 60326 Frankfurt am Main.

You may contact our corporate data protection officer at datenschutz@dfv.de or by regular mail at Deutscher Fachverlag GmbH, Betriebliche Datenschutzbeauftragte, Mainzer Landstrasse 251, 60326 Frankfurt.



II. Automatic data processing at this website 

When you visit our webpages, the information transferred to us by your browser is automatically stored in our server log files. This includes:

  • IP-address of the accessing computer,
  • time and date of the server request,
  • browser type/ -version, *
  • operating system used, *
  • referrer URL (the website previously visited). *

 *We will store this data only if your browser transmits it to us.

The legal foundation for temporary storage of data is provided by art. 6 sec. 1 lit. f GDPR. The temporary storage of the IP address by the system is required to enable display of the contents of the website on your computer. These purposes also embody our legitimate interest in data processing. The data is deleted as soon as it is no longer required for achieving the purpose for its collection. Collecting the data to display the website and storing the data in logfiles is absolutely required for operation of the Internet site. As a consequence, you have no option of objecting.


III. Establishing contact  

When you establish contact with us (e.g. by contact form, e-mail, telephone or social media), we will process your particulars for handling the contact inquiry and for its processing in compliance with art. 6 sec. 1 lit. b. (in the scope of contractual/precontractual interaction), art. 6 sec. 1 lit. f. (other inquiries) GDPR. Your particulars may be stored in a Customer-Relationship-Management System (CRM System) or similar inquiry organization.


We will delete the inquiries to the extent they are no longer required. Further, statutory archiving obligations apply.


IV. Services requiring log-in - newsletters, etc., conclusion of contract 

If you would like to access the (personalized and/or paid) content features and services offered on the website, we may require further information from you in order to provide this service and for billing purposes.

Most notably, this shall include your name, your (valid) e-mail address, and further particulars (address, telephone number, etc.), which enables us, for example, to check that you are the owner of the e-mail address provided or that the owner thereof agrees to receive the relevant services, in order to be able to supply the desired services and, finally, in order to properly render accounts. Entry of a valid e-mail address is required in order for us to prevent misuse of registration procedures - in the case of newsletters, for example. We therefore rely on the so-called "double opt-in" process, in which you, after entering your e-mail address on our websites, are sent a confirmation e-mail to act as authentication of your registration and in which you are required to verify your e-mail address by clicking a confirmation link. Additionally, you may, when signing up/logging in to our services, provide us with further information - going beyond that required for the rendering of the service (such as sector, occupational group, age, etc.) - on a voluntary basis by entering this in the appropriate fields or boxes.

The legal foundation for processing the data is art. 6 sec. 1 lit. a GDPR, provided you have given your consent. If the registration is required for contractual performance or for taking steps in the precontractual phase, the legal foundation for processing the data is art. 6 sec. 1 lit. b GDPR. 

Data processing is furthermore done based on our legitimate interests in accordance with art. 6 sec.1 lit. f GDPR to efficiently handle and process your orders, process any inquiries, align services more closely to the needs of users, for product information and advertising purposes, and also for customer relations purposes.

The data is deleted as soon as it is no longer required for achieving the purpose for its collection. Statutory or contractual requirements for storage of contract partners' personal data may be in effect also after contract expires. In such case, there is no legal entitlement to delete the data; limitations on data processing may be in effect.

V. Tracking and analysis technologies 

5.1. Cookies

Our website uses cookies. Cookies are small text files deposited in the Internet browser and/or by the Internet browser in the computer system. When you visit a website, a cookie may be stored in your operating system. This cookie features a unique string of characters, which automatically recognizes your browser at your next visit to the website.

We use cookies to improve our website's user-friendliness. These cookies are a tool to increase visitor convenience by enabling basic functions such as webpage navigation and access to secure areas of websites.

The legal foundation for the use of technically necessary cookies for the purpose of contract performance is art. 6 sec. 1 lit. b GDPR, alternatively art. 6 sec. 1 lit. f GDPR. The purpose of application in these cases is to make the use of these websites more convenient to you. Some of our website's functions cannot be used without allowing cookies, as it is necessary for these to recognize the browser also after switching webpages. This incorporates our legitimate interest in data processing.

You can restrict or deactivate the installation of cookies by setting your browser software accordingly. You may at any time delete cookies already stored; this may also be done in an automated mode. If cookies for our website are deactivated, you may be unable to use the website's many functions to the fullest extent possible.

5.2 Legal basis and storage purpose of the following services 

At our website, we also use services capable of analyzing your surf habits. The legal foundation for the processing of personal data by the services stated hereinafter is art. 6 sec. 1 lit. f GDPR. This is done to improve the quality of our website and its contents, as we can learn how our website is used and as a consequence can consistently better our features. These purposes incorporate our legitimate interest in processing the personal data. The data is deleted as soon as it is no longer required for achieving the purpose for its collection.

5.3 Google Analytics 

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will usually be transmitted to and stored by Google on servers in the United States.

The function "_anonymizeIp()" prevents transmission of the last two digits of the IP address to Google Analytics, and the user can thus not be identified.

Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity for us and provide other services relating to website activity and Internet usage. Google will also make this information available to third parties if so provided by law or if third parties process this information on behalf of Google.

Data privacy policy: https://policies.google.com/privacy?hl=en
Opt-Out: You may object to data collection by installing a Google Browser-Plugins. You may also prevent the installation of cookies by selecting the appropriate settings in your browser software. However, please note that if you do this you may not be able to use the full functionality of this website.
If and to the extent data is processed in the USA, please note that Google is certified under the Privacy-Shield and on the basis of this certification assures to act in compliance with European data privacy legislation: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active


5.4 Google Doubleclick 

At our website, we use the online marketing service 'Doubleclick' provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. With this service, we can display ads in the Google advertising network, e.g. in the search results, in videos and at websites. These ads are displayed to you in real-time and are based on your potential interests. This enables us to more specifically present our ads in our online services. For this 'remarketing', Google will directly run a code and integrate invisible (re)marketing tags in the website directly when our website and others, at which the Google advertising network is installed, are visited.

(Re)marketing tags are invisible graphics or codes also called 'web beacons'. These are individual cookies stored in your device. They memorize which websites you visited, which contents interested you and which services you clicked. The cookie also registers technical information about your browser and operating system, referring websites, visiting period/time as well as other particulars of using our website.

Your IP address will also be registered. However, your IP address will be truncated within the European Union and the EEC. Only in exceptional cases will the entire IP address be first transferred to a Google server in the USA and truncated there. Google may also amalgamate the aforestated information with similar information from other sources, so that personalized adverts may displayed to you when visiting other websites on the basis of your potential interests.

Your data will be pseudonymized in the Google advertising network. Personal data such as e-mail addresses, company names or telephone numbers will not be stored. However, if you have explicitly consented to Google processing your data without pseudonymization, Google will be able to unambiguously identify you. The data collected by Google on your use of this website will be transmitted to a Google server in the USA and will be stored there.

Data privacy policy: https://policies.google.com/privacy?hl=en
Opt-Out:  You have several options available to exclude participation in this online marketing procedure, however please note that if you do this you may not be able to use the full functionality of this website:  
a) by deactivating the cookies for conversion tracking, by setting your browser to block cookies from the www.googleadservices.com domain: https://www.google.de/settings/ads
b) via the link http://www.aboutads.info/choices
c) by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome through the link https://support.google.com/ads/answer/7395996?hl=en,
If and to the extent data is processed in the USA, please note that Google is certified under the Privacy-Shield  and on the basis of this certification assures to act in compliance with European data privacy legislation: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

5.5 Crazy Egg 

We use a third party service, Crazy Egg, to analyse and improve the use of our pages.
Crazy Egg is operated by Crazy Egg, Inc., 6220 E. Ridgeview Lane , La Mirada, CA , 90638, USA.  

Crazy Egg uses cookies (small text files that are stored locally on your computer) for one or more of the following purposes:

  • User preference storage
  • A/B performance testing
  • Usage pattern assessment and traffic analysis
  • Advertisement performance assessment

The information generated by these cookies, is transmitted to a Crazy Egg server in the USA and stored there.

Privacy Policy: https://www.crazyegg.com/privacy
Opt out: If you wish to opt out of Crazy Egg collecting information when you visit our sites please see the Crazy Egg Opt-out instructions: https://www.crazyegg.com/opt-out


5.6 Adition 

At our website, we use the ADITION service provided by ADITION technologies AG, Oststrasse 55, 40211 Düsseldorf. ADITION technologies AG is associated to the virtual minds Gruppe (virtual minds Aktiengesellschaft, Ellen-Gottlieb-Strasse 16, 79106 Freiburg im Breisgau) and makes available to advertisement agencies and publishing companies a technology solution for automated data-based digital marketing across all channels from one central enterprise platform.

ADITION uses cookies to adjust and optimize the display of advertisement messages. This relates, for example, to maximum frequency of advertisement messages displayed to users and to preparation and refinement of reports on advertisement campaigns. The cookie is also used to place and display advertisement relevant to users. In singular cases, ADITION will use the cookie information for elicitation of statistical data.

By installing these cookies, ADITION will not collect data such as names, e-mail addresses or other personal particulars. All information is pseudonymized and contains technical data such as display frequency of advertisement messages, the used browser and the installed operating system. ADITION in all phases of data acquisition acts in strict adherence to German data-privacy legislature. All stored data is stored on servers based in Germany. Moreover, ADITION also meet all P3P requirements (Privacy Preferences Project).

You will find more information on data processing in the data privacy policy to be found at: ADITION Data Privacy Statement

Your Opt-Out-Option: please follow the link at https://www.adition.com/en/privacy/. Under 'III. 2. Right of objection' and then 'b) Advertising', you may place an Opt-Out-Cookie. Moreover, you may use the EDAA preference management to be found at the following link: http://www.youronlinechoices.com/

The following service is integrated and/or used jointly with ADITION at our website:

The Adex GmbH. ADEX is made available by The Adex GmbH, Torstrasse 19, 10119 Berlin and is used among other things as tool for verification, ad fraud detection & viewability. This is a tool for measurement of advertisement visibility, assuring brand safety as well as prevention of invalid traffic. You may object to acquisition and/or evaluation of your data by this tool at https://www.theadex.com/privacy-opt-out/.


5.7 INFOnline 

Our web page uses the measurement procedure (“SZMnG”) provided by INFOnline GmbH (https://www.INFOnline.de) to measure statistical parameters relating to the use of our site. The reason for collecting these user metrics is to statistically measure the number of visits to our website, the number of visitors and their surfing behaviour using a standardised procedure to allow values to be collected that are comparable across the market.

For all sites that are members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. [German Audit Bureau of Circulation] (IVW – http://www.ivw.eu) or that participate in online research carried out by the Arbeitsgemeinschaft Online-Forschung e.V. [German Online Research Working Group] (AGOF - http://www.agof.de), the user metrics will be processed further on a regular basis by the AGOF and the Working Group for Media Analysis (agma – http://www.agma-mmc.de) and will be published under the performance indicator “Unique User” as well as by the IVW with the performance indicators “Page Impression” and “Visits”. This reach and statistics can be accessed on their respective web pages.

5.7.1 Legal Basis for Processing

The measurement by INFOnline GmbH using the SZMnG measurement procedure is carried out upon legitimate interest, under Art. 6 Para.1 lit. f) of the GDPR.

The purpose of processing personal data is to gain statistics and to create user categories. The statistics are used to understand and substantiate the use of our sites. The user categories form the basis for an interest-oriented alignment of advertising material and advertising measures. A usage measurement which guarantees comparability with competitors in the market is essential for the marketing of this web page. Our legitimate interest stems from the economic usability of our findings that we get from the statistics, user categories and the market value of our web page, as well as the direct comparison with third-party web pages, which can be determined from the statistics.

In addition, we have a legitimate interest in making the pseudonymised data of INFOnline, AGOF and IVW available for the purposes of market research (AGOF, agma) and for statistical purposes (INFOnline, IVW). Furthermore, we have a legitimate interest in providing INFOnline’s pseudonymised data for the further development and provision of interest-oriented advertising material.

5.7.2. Types of Data

INFOnline GmbH collects the following data which, according to EU-GDPR, can be linked to a particular person:

  • IP address: On the Internet, each device requires a unique address to transmit information: the IP address. Because of how the Internet functions, it is technically necessary for the IP address to be stored, at least for a short period. IP addresses are truncated to 1 byte before any processing. Further processing is only performed on anonymised IP addresses. No IP addresses that have not been truncated are saved or processed.
  • A randomly generated Client ID: To allow computer systems to be recognised, the further processing uses either a third-party cookie, a first-party cookie, a local storage object or a signature that is compiled from diverse information from your browser that is transmitted automatically. This identification is explicit for a browser, as long as the cookie or local storage object is not deleted. It is possible to measure the data and to subsequently assign it to the respective client identifier by accessing other websites that also use the measuring method ("SZMnG") of INFOnline GmbH.

The validity of the cookie is restricted to a maximum of 1 year.

5.7.3. Data Use

INFOnline GmbH’s measurement process, which is posted on this web page, determines usage data. This is done to collect the performance indicators of page impressions, visits and clients, and to provide additional performance indicators (e.g. qualified clients). In addition, the measured data is used as follows:

  • Geolocalisation (web page access being linked to the access location) is performed exclusively on the basis of the anonymised IP addresses and only to the geographical level of federal state/region. The collected geographical information cannot, under any circumstances, be used to determine a user’s specific place of residence.
  • The usage data from a technical client (e.g. from a device’s browser) are amalgamated from all web pages and saved in a database. This information is technically evaluated for age and gender and handed over to the AGOF service providers for further processing. In the course of the AGOF study, random samples for social characteristics are taken for technical evaluation, which are organised into the following categories: Age, Gender, Nationality, Occupation, Marital Status, General Household Information, Household Income, Place of Residence, Internet Use, Online Interests, Place of Use, Type of User.

5.7.4. Data Storage Time

The full IP address will not be saved by INFOnline GmbH. The truncated IP address will be saved for a maximum of 60 days. The usage data in connection with the unique identifier is saved for a maximum of 6 months.

5.7.5. Data Disclosure

Neither the IP address nor the truncated IP address will be disclosed. The data with client IDs will be disclosed to the following AGOF service providers for the creation of the AGOF study:

5.7.6. Right to Object

If you would rather not take part in the measurement, you can opt out via the following link: https://optout.ioam.de.

In order to guarantee exclusion from the measurement, it is a technical requirement to set a cookie. Should you wish to delete your browser’s cookies, you must go through the opt-out process using the above-mentioned link.

Further information on data protection in the measurement procedure can be found on the website of INFOnline GmbH (the company that operates the measurement procedure) (https://www.infonline.de), AGOF’s web page concerning data protection (http://www.agof.de/datenschutz) and the IVW’s data protection web page (http://www.ivw.eu).


5.8 YouTube 

We have integrated YouTube videos into our website, which are stored on http://www.YouTube.com and can be played directly from our website. YouTube is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The videos are all integrated in the “extended data protection mode”, i.e. no data about you as a user will be transmitted to YouTube, if you do not click on the videos to start playing them. Only when you play the videos the data referred to in the next paragraph will be transferred to YouTube.

By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data specified in Section “Automatic data processing on this internet page” of this privacy policy will be transmitted. This is independent of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your information will be directly associated with your account. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. YouTube stores your data as user profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such evaluation takes place in particular (even for unlogged-in users) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. 

Data privacy policy: https://policies.google.com/privacy?hl=en
If and to the extent data is processed in the USA, please note that Google is certified under the Privacy-Shield and on the basis of this certification assures to act in compliance with European data privacy legislation: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

5.9 Facebook Connect

If a so-called “Facebook Connect Button” is placed on our website, you can log in to our website with your Facebook user data. The “Facebook Connect Button” is provided by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

In addition, Facebook Connect can automatically include information about your activities on our website in your Facebook profile. In this respect, when you activate the button, you will be given both the opportunity to expressly consent to access your Facebook user data and to publish information and activities in your Facebook profile. The use of further data (e.g. contact via your email address) only takes place with prior express consent. Please note that Facebook receives information about the application or website via Facebook Connect, including what you are doing. To personalize the connection process, Facebook may in some cases receive a limited amount of information prior to authorizing the application or website. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and settings options for the protection of your privacy can be found in the privacy policy of Facebook:

Privacy Policy: https://www.facebook.com/about/privacy/your-info
Facebook has submitted itself to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.


5.10 Facebook Custom Audiences (“Facebook Pixel”) 

This website also uses the remarketing function “Custom Audiences” of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. This allows you to see interest-based advertisements (“Facebook ads”) when visiting the social network Facebook or other websites that also use this tool. 

Your browser automatically establishes a direct connection to the Facebook server. By integrating Facebook Custom Audiences, Facebook receives the information that you have called up the corresponding website of our Internet presence, or that you have clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can associate your visit with your account. Even if you are not registered with Facebook or have not logged in, it is possible that the providers may obtain and store your IP address and other identifying information.

Information on the “Facebook Pixel”: https://www.facebook.com/business/help/651294705016616 Privacy Policy: https://www.facebook.com/about/privacy/your-info
Opt-Out: logged-in users follow https://www.facebook.com/settings?tab=ads . Moreover, you may use the EDAA preference management to be found at the following link http://www.youronlinechoices.com/ or otherwise use http://www.aboutads.info/choices/ .
Facebook has submitted itself to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.


VI. Rights of the data subject

As data subject, you have the following rights against us:

  • Right of access, Art. 15 GDPR
  • Right to rectification, Art. 16 GDPR
  • Right to erasure, Art. 17 GDPR
  • Right to restriction of processing, Art. 18 GDPR
  • Right to data portability, Art. 20 GDPR
  • Right to object, Art. 21 GDPR

 

If you have given us consent in accordance with art. 6 sec. 1 lit. a or art. 9 sec. 2 lit. a GDPR, you are entitled to revoke this at any time. However, such revocation will not have any effect on the lawfulness of the processing previously done on the basis of the consent up to the time of revocation.

In addition, you are also entitled to file complaints at the competent supervisory agency (Der Hessische Beauftragte für Datenschutz und Informationsfreiheit, Gustav-Stresemann-Ring 1, 65189 Wiesbaden).

In singular instances, the disclosure of personal data may be required owing to statutory requirements (for example under tax-related laws) or contractual agreement or may be required for conclusion of contract. In such case, you are obligated to make the personal data available, as in other case it might not be possible to conclude contracts.

VII. Changes and reference to data protection policy 

Changes to this data protection policy might be required due to changes and adaptations of the services made available, due to statutory and legal amendments and reforms, as well as possible subsequent closures of legal voids. You may open and print the current data protection policy from any website of this Internet service by clicking the Privacy Policy link.


The German version of this data privacy policy shall be solely authoritative; the English version is for information purposes only.